<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>atombranding</title><description>atombranding</description><link>https://www.atombranding.com.au/news</link><item><title>Marketing Trends for 2015</title><description><![CDATA[In the age of Big Data, customers expect the businesses with whom they transact to communicate in a very personal way. With technology now available, it is possible to refine marketing and tailor campaigns to very specific target groups. Here are a few key tips to consider when building marketing strategies for 2015. Direct and targeted communications will continue to be a source of bread and butter marketing, with guaranteed returns as data insight grows. For any business with a database,<img src="http://static.parastorage.com/media/ff7b9f_cfae258adaa340f49534689469c2d636.jpg_256"/>]]></description><link>https://www.atombranding.com.au/single-post/2015/01/07/Marketing-Trends-for-2015</link><guid>https://www.atombranding.com.au/single-post/2015/01/07/Marketing-Trends-for-2015</guid><pubDate>Wed, 07 Jan 2015 00:00:00 +0000</pubDate></item><item><title>Brand Noise and Stickiness</title><description><![CDATA[The most important component of any relationship, commercial or personal, is emotion. Emotion drives every decision made throughout the day, particularly when it comes to purchases. Creating brand noise and telling consumers who you are is only a step in the process. Fundamentally, people buy from people. On a larger scale, individuals buy from brands they feel an affinity and emotional connection with. The communication mediums available, from edm and social media to broader above line<img src="http://static.parastorage.com/media/ff7b9f_eb9ad32e687b4bd38157e1e55fdd2d95.jpg_256"/>]]></description><link>https://www.atombranding.com.au/single-post/2014/09/01/Brand-Noise-and-Stickiness</link><guid>https://www.atombranding.com.au/single-post/2014/09/01/Brand-Noise-and-Stickiness</guid><pubDate>Mon, 01 Sep 2014 00:00:00 +0000</pubDate></item><item><title>When Opportunity Knocks New Year, New Focus, New You</title><description><![CDATA[New financial year is time to recount on the previous years performance and look toward the year ahead. For most SME's, the last quarter has potential to be the most profitable reporting period, so now is the ideal time to revisit marketing strategies, to capitalise on the upcoming spending spree. We suggest our clients start this process by reflecting on what product or service generated the highest revenues historically. Consider previous trends, in line with analysis of "who" and "why" forms<img src="http://static.parastorage.com/media/ff7b9f_41e0eec76fc74e2b9d1de5fb75b02b02.jpg_256"/>]]></description><link>https://www.atombranding.com.au/single-post/2014/08/01/When-Opportunity-Knocks-New-Year-New-Focus-New-You</link><guid>https://www.atombranding.com.au/single-post/2014/08/01/When-Opportunity-Knocks-New-Year-New-Focus-New-You</guid><pubDate>Fri, 01 Aug 2014 00:00:00 +0000</pubDate></item><item><title>Social Media Demystified - Part 2</title><description><![CDATA[IN MY LAST column we talked about connecting with your audience by defining your brand and voice. Here are some tips on what to say and when to say it. Naturally, each Social Media platform will take on its own character, but in all cases, keep at the forefront a consistent tone. Use Twitter regularly and keep your followers in the loop with what is happening right now. Facebook is brilliant for teasers upcoming events because you can combine image with message. The simplicity of Instagram is<img src="http://static.parastorage.com/media/ff7b9f_38e22fc49f7b4bc3a2d32c0e902b17d3.jpg_256"/>]]></description><link>https://www.atombranding.com.au/single-post/2014/07/01/Social-Media-Demystified-Part-2</link><guid>https://www.atombranding.com.au/single-post/2014/07/01/Social-Media-Demystified-Part-2</guid><pubDate>Tue, 01 Jul 2014 00:00:00 +0000</pubDate></item><item><title>Social Media Demystified - Part 1</title><description><![CDATA[SOCIAL MEDIA, HOW do I use it? This is one of the most common questions posed by our clients. Unrestricted, timely communication with your customer is desirable, but pointless unless you have a worthwhile message. The what, when, where and how to are the challenge for many businesses. The first step in building a social media platform, is understanding that each channel is different and requires a unique approach. Think about who your customers are and then what your business does, from this<img src="http://static.parastorage.com/media/ff7b9f_7c97972305ce41e2a4dd7e88b707dd90.jpg_256"/>]]></description><link>https://www.atombranding.com.au/single-post/2014/05/01/Social-Media-Demystified-Part-1</link><guid>https://www.atombranding.com.au/single-post/2014/05/01/Social-Media-Demystified-Part-1</guid><pubDate>Thu, 01 May 2014 00:00:00 +0000</pubDate></item><item><title>Logo Magic: More Than Words</title><description><![CDATA[Branding expert, Michelle Hughes, shares the dos and dont's of modern day branding choices. See why choosing the right branding will ensure your company transcends country and cultural barriers. Style Magazine April 2014 BRAND AND MARKETING with Michelle Hughes SO MUCH MORE than the little graphic in the top corner of a letterhead, great logos stimulate an emotional connection, convey brand personality and insight trust. Logos transcend language barriers and international boarders, the familiar<img src="http://static.parastorage.com/media/ff7b9f_0e7c006ddbbe41209e2747d89bc718ba.jpg_256"/>]]></description><link>https://www.atombranding.com.au/single-post/2014/04/01/Logo-Magic-More-Than-Words</link><guid>https://www.atombranding.com.au/single-post/2014/04/01/Logo-Magic-More-Than-Words</guid><pubDate>Tue, 01 Apr 2014 00:00:00 +0000</pubDate></item><item><title>Creating Longevity</title><description><![CDATA[A RECENT ARTICLE by the BBC, has shown that the lifespan of companies has fallen by more than 50 years in the last century, from 67 years in the 1920s to just 15 years today. With a wave of movement toward reengagement and rediscovery of brands, as highlighted in the new $2.3 million tourism campaign “Give me Brisbane Any Day” for the Brisbane region, clients often ask, how they can better connect and add long term value to their transactions? Through market involvement, we have seen the<img src="http://static.parastorage.com/media/ff7b9f_5972b702ffe94350bc8c6139590ac1f5.jpg_256"/>]]></description><link>https://www.atombranding.com.au/single-post/2014/03/01/Creating-Longevity</link><guid>https://www.atombranding.com.au/single-post/2014/03/01/Creating-Longevity</guid><pubDate>Sat, 01 Mar 2014 00:00:00 +0000</pubDate></item><item><title> The cautionary tail of blindly paying for engagement</title><description><![CDATA[How fake likes can seriously hurt your engagement levels.<img src="http://img.youtube.com/vi/oVfHeWTKjag/0.jpg"/>]]></description><link>https://www.atombranding.com.au/single-post/2014/02/12/-The-cautionary-tail-of-blindly-paying-for-engagement</link><guid>https://www.atombranding.com.au/single-post/2014/02/12/-The-cautionary-tail-of-blindly-paying-for-engagement</guid><pubDate>Wed, 12 Feb 2014 00:00:00 +0000</pubDate></item></channel></rss>