Social Media Demystified - Part 1

SOCIAL MEDIA, HOW do I use it? This is one of the most common questions posed by our clients. Unrestricted, timely communication with your customer is desirable, but pointless unless you have a worthwhile message. The what, when, where and how to are the challenge for many businesses.

The first step in building a social media platform, is understanding that each channel is different and requires a unique approach. Think about who your customers are and then what your business does, from this point we can determine where your audience will most likely to connect with you.

The next step is defining your brand personality and determining the voice used with followers. Social Media allows business to connect and interact with consumers like never before, so it is important to keep a consistent tone across all channels.

Stay tuned next month for what to say, when to say it, and how to really engage your audience.