A RECENT ARTICLE by the BBC, has shown that the lifespan of companies has fallen by more than 50 years in the last century, from 67 years in the 1920s to just 15 years today.
With a wave of movement toward reengagement and rediscovery of brands, as highlighted in the new $2.3 million tourism campaign “Give me Brisbane Any Day” for the Brisbane region, clients often ask, how they can better connect and add long term value to their transactions?
Through market involvement, we have seen the successful results of brand renewal and the opportunities availed, to reconnect with customers and reinvigorate relationships.
Best results are achieved with a review of customer touch points, and refresh of activities with innovative new pieces that engage and create an enduring impression.
Always appoint a branding partner to ensure your message and quality remain consistent.
Constant brand evolution is necessary to remain relevant and increase company lifespan beyond 15 years. The global market moves quickly, keep up!